anthropologists spend too much time bemoaning that no one pays us any attention and not enough time shamelessly trying to attract attention to ourselves or figuring out what to do once the public does turn its eyes our way. We’ve got to figure out how to translate ourselves, including learning to write in new, accessible genres, taking the lead from anthropologists and other science writers who have already blazed a trail into greater public awareness (like David Graeber, for example).

PopAnth: get it while it’s hot! | Neuroanthropology

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